6 Ways Gift Shops Can Use Online Marketing to Boost Sales in 2018

Top Ten Greeting Cards 2017

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before the festive shopping rush I completed a year long research project into how greetings card & gift businesses promote themselves online. Amongst the companies I reviewed were over 300 retailers. […]

Using Videos To Promote Your Small Shop

Chris Fox from greeting card shop, Wishes of Cudworth looks at how videos can promote your shop and create engaging online content… What does the word video mean to you? If you’re of certain age you may instantly think of the days of VHS. The warm, nostalgic haze of yesterday’s video shops, vans and tapes. […]

Festive Friday

Now in its 5th year, Festive Friday, 1 December 2017, is the special day for everyone in the card industry (and all lovers of cards) to send their personal Christmas cards – with the aim to create a great first wave of beautiful cards arriving in early December to get the nation in the Christmas […]

The Greeting Card Project

The Greeting Card Project is a YouTube channel and Facebook Page documenting Jeremy Corner’s New Year’s Resolution to visit different shops every week to buy and send more cards. Jeremy wanted to see if the simple act of card sending changed him and if it might enhance his relationships with friends and loved ones. Jeremy […]

Barnsley Card – A Gift Shop Hub Interview

Barnsley Card is a new scheme which aims to boost trade in Barnsley. It was founded by two Barnsley locals earlier this year to help improve trade in Barnsley and the surrounding regions. People can buy a Barnsley Card for £1.99 per month, and gain access to a huge range of deals across all kinds […]

The Science of Retail Store Layouts and Design 

Retail stores have come a long way from when Harry Selfridge pioneered the storefront display window in the early 20th century. Today, stores do more than lure people inside, they keep them in. It is quite like The Eagles’ song, “Hotel California”.   It is hard to discuss store layout designs without referencing IKEA’s legendary maze-like floor plan. With each unsuspecting […]