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Every Gift Shop Needs a Marketing Plan

Wishes of Cudworth Morther's Day

Charlotte Biggs from the Card & Gift Network has a confession to make: She’s a big fan of marketing plans. And it’s not just because Charlotte likes making lists (although that helps). No, Charlotte “likes marketing plans because they save you time”.  Featuring 7 key points explaining why every gift shop needs a marketing plan, lets hand […]

Celebrating Record Store Day

Tall Bird Records Chesterfield

Record Store Day will be 20 years old this year and no doubt the musical landscape has changed since its inception. The new digital kids on the block: downloads and streaming were supposed to signal the end of traditional music formats. CD’s and tapes may be struggling or gone but vinyl records have been one […]

Vanishing Point Records – An Independent Record Shop In Chesterfield

Vanishing Point Records Chesterfield

Today’s interview is with Corey Lavender from Vanishing Point Records: An independent record shop in Chesterfield, Derbyshire. In the store Corey sells some new titles, mainly soundtracks and electronica together with many genres of vintage vinyl on 45s and LPs. The shop also stocks a small selection of CDs and music and film related second […]

Angry Algorithms – Should Our Shops Unfriend Facebook?

Wishes of Cudworth Facebook

This article was originally going to be about websites NOT Facebook. I’m currently giving the Wishes website a fresh lick of virtual paint whilst developing a new Cudworth Village website. However Mark Zuckerberg, couldn’t help but stick his nose in and spoil my best laid plans (Damn you Zuckerberg, shakes an angry fist in the […]

A Card Shop’s Adventure In Time & Space – Wishes of Cudworth

There’s an element of time travel when writing these articles (this story was originally published in the January issue of Greetings Today Magazine by the Wishes marketing manager Chris Fox). I travel back into the shop’s past, report on the present before jumping in my stolen Tardis to take a peak at the future. For […]

New Shimmering Metallic Candle Collection from Village Candle

Rosette Berry Village Candle

Wishes is really excited about a new range of candles coming soon to the shop from Village Candle. We’re big fans of this amazing brand and are proud to be an official Village Candle stockists. For all your candles and cards don’t forget to visit our independent shop here in Cudworth, Barnsley. We even have […]

The End of Gift Shop Hub and Hermit Crabs

Gift Shop Hub Blog

You may be slightly confused that whilst looking for your favourite blog, Gift Shop Hub, you’ve been sneakily redirected to Wishes of Cudworth. Please don’t be alarmed, do not adjust your computer screen, you’ve not hacked and all is as should be. I’ve had to make some changes behind the scenes and this blog post […]

7 Clever Ways Waterstones Has Reinvented Itself

Not long ago the future of Waterstones was being questioned. Wicked whispers said it wouldn’t be long before it joined the likes of Woolworths, Blockbuster and BHS in the retail wasteland. Another once mighty chain, failing to adapt to the changes in consumer spending habits. The story of Waterstones would finish with tragedy rather than a […]

6 Ways Gift Shops Can Use Online Marketing to Boost Sales in 2018

Top Ten Greeting Cards 2017

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before the festive shopping rush I completed a year long research project into how greetings card & gift businesses promote themselves online. Amongst the companies I reviewed were over 300 retailers. […]