Category Archives: Feature

Every Gift Shop Needs a Marketing Plan

Wishes of Cudworth Morther's Day

Charlotte Biggs from the Card & Gift Network has a confession to make: She’s a big fan of marketing plans. And it’s not just because Charlotte likes making lists (although that helps). No, Charlotte “likes marketing plans because they save you time”.  Featuring 7 key points explaining why every gift shop needs a marketing plan, lets hand […]

Angry Algorithms – Should Our Shops Unfriend Facebook?

Wishes of Cudworth Facebook

This article was originally going to be about websites NOT Facebook. I’m currently giving the Wishes website a fresh lick of virtual paint whilst developing a new Cudworth Village website. However Mark Zuckerberg, couldn’t help but stick his nose in and spoil my best laid plans (Damn you Zuckerberg, shakes an angry fist in the […]

Cudworth is Cool! Our New Shop Local Campaign Begins.

Cudworth is Cool

One of the best things about working in a card shop like ours is the moments shared with you, our lovely customers. Helping you to celebrate weddings, anniversaries, new babies and the happiest of birthdays. It’s comforting to know there’s still a place for actual cards in this increasing online world. That a card can […]

The Last Gary

Who knows a Gary? Maybe one of your mates, Uncle or Father bears the traditional name. Perhaps you instantly think of ‘Lineker’, ‘Oldman’, ‘Barlow’ or ‘Neville’. If you’re of a certain age you might remember the episode of Only Fools and Horse “Strangers on the Shore” from 2002 staring “Gary”, the ‘kidnapped’ son of a […]

Congratulations on your Divorce

What’s the most unusual card you’ve ever seen in a gift shop? Recently we’ve started stocking “Happy Birthday from the Dog” cards, a surprisingly popular request (We have Cat cards too so your feline friend won’t be left out but no Rabbit cards, sorry Molly and Pedro, the shop’s bunnies). How about “Congratulations on your […]