Category Archives: How To Guides

Digital Marketing Tips From Cherry Orchard Publishing

Cherry Orchard’s Helen Pallen gives our independent shops some amazing digital marketing tips. This article was originally published in Greetings Today Magazine. Following on from Small Business Saturday, an annual event that takes place at the beginning of December that for some retailers can see their takings double, the Small Business Team are now supporting […]

Beyond Facebook & Twitter: Be Brave With Your Digital Marketing

In our latest digital marketing and social media promotional guide, Chris Fox from greeting card and gift shop Wishes of Cudworth shares his retail insights into looking beyond Facebook, Twitter and Instagram when it comes to marketing your own business. Master Yoda A wise Jedi master once said; “Do or do not, there is no try”. […]

Blogging Tips – Working with Bloggers & How To Write Your Own Blog

Gift Shop Hub was lucky to speak to UK Lifestyle Blogger, Victoria Sully from Lylia Rose, who was kind enough to give us some top blogging tips.  After researching ways to improve her websites visibility for free, she found the same advice kept popping up.  Start a blog.  Blog. Blog. Blog. Her’s our interview with Victoria… […]

10 Great Tips For Small Businesses By Business Owners

One of the things that separates Gift Shop Hub from similar blogs is that we’re run by retailers. Our articles are often wrote by gift shop and small business owners, which means our tips have been tested in the ‘real world’. Small businesses often work with little or no budget, with the owners putting in extra hours, […]

5 Great Tips To Improve Your Shop – Retail Advice

The dust has now settled on this year’s Spring Fair, with cards packed away, gifts sold to their new gift shop homes and the last remaining lost visitors finally found in the many vast, sprawling halls. This post is the based on the feedback and excited questions I was asked as part of my seminar programme. My name […]

Spring Fair Highlights – A Giddy Show Of Two Halves

SPRING FAIR was very much a show of two halves for me this year as I was juggling being part of the seminar programme with our retail buying. This is the first part of my Spring Fair highlights, so first let me introduce myself: my name is Chris Fox and I work for Wishes of Cudworth […]

5 Tips For Finding The Right Business Premises

For a retailer to survive on the high street is no mean feat, while e-commerce figures continue to soar, high street sales suffer. The Office for National Statistics found December 2016’s high street retail figures slumped to their biggest decline in more than four years, while online sales rose 21.3%. For those entrepreneurs opting to […]

7 Great Ways To Sell Your Products Online

In an increasing digital-age, having an online presence is essential. We’ve run many articles looking at the best way to promote yourself online and won’t be stopping them anytime soon. As your website and social media visitors grow you may start to think about selling online. This first article is a brief introduction and we’ll […]

10 Great Business Directories To List Your Company On

For local shops and services, online business directories are a great way way to seen. Whilst backlinks are no longer considered the main way to improve your website SEO, it’s still helps to take advantage of business listings to improve your online visibility. Before you dive in headfirst into this project do a little prep […]

A Beginners Guide Guerrilla Marketing

This article was originally published in Greetings Today Magazine by Chris Fox from the greeting card and gift shop Wishes of Cudworth. If I said to you ‘Guerrilla Marketing’ what would instantly spring to mind? A monkey playing the drums to Phil Collins to advertise chocolate? Maybe someone running down the high street dressed as […]